Market entry support
sanaFactur supports partners to design the winning strategy for the German Medical Device Market.
- Evaluating market attractiveness
- Appreciate how market position can influence the strategy
- Acknowledge the importance of thinking in terms of offerings rather than products
- Learn how to implement the Marketing Planning Process
Marketing has a role to play at different levels of strategy. On cooperate as well as on functional levels. As the principle of marketing orientation an organization should be focused on the needs of the customer